Our skills to solve strategic problems…
and make tourism easy to understand.
We make the complex world of tourism easy to understand…
2BA can assist with strategic thinking, writing a business, tourist, marketing or communications strategy, taking a new product to market, managing your brand, dealing with a crisis that might damage your reputation, or engaging with stakeholders.
To move in a more successful direction it is important to step away from the familiar. Our long experience in diverse sections of tourism (local government administration, tourism industry, tourist associations) and our neutral position between self-governments, tourist organizations, guest, hoteliers and the industry renders our outlook more focused in identifying the specific needs of each individual area, forming contemporarily the right questions and most adept solutions. Where does a structure hide its true potential? Careful observations, a comprehensive and thorough analysis and an external overview permit us to highlight precious resources that have gone unnoticed: a genial organization of space, unacknowledged talent and bold alternatives.
•Analysis & Strategy •Revealing team potential/home/product/destination
•Consultancy & Elaboration of profile and substance •Target & USP
•Product development •Presentation of the product & corporate communication
•General concept, design, text and images •Logo, Text & Editorials
•Public relations •Marketing & Cross marketing
We also working for PR agencies and publish our articles in press (TTG Poland, Marketing w Praktyce, Brief, Nieruchomości, Wiadomości Turystyczne, Wspólnota, and others)
For tourism businesses, 2BA team can also assist with projects such as developing a new visitor experience, communicating your visitor offering, marketing your destination, developing product for the foreign travel markets, or improving the quality of your tourism experience.
Agnieszka Nowak (with cooperation team of scientists) is an experienced leader, an insightful strategist and marketer, a lateral thinker and problem solver, a strategic influencer and communicator, and an effective board directors.
We have advised tourism businesses how to develop and take products to market, how to develop and manage their brands, and how to collaboratively market and sell their products. This often involves writing business, marketing or communications plans and providing expertise about destination marketing. Our clients have included government agencies, councils and private businesses.
We are members:
• Association of Tourists Experts
• Polish Media Associations
• Opole Regional Tourist Organisation
Strategic thinking and policy advice
Marketing and communications
Crisis planning and management
Doing destination audits
Writing destination marketing strategies
Developing destination management plans
Writing a tourism strategy or business plan
Advising how to engage with tourism entities
Identifying strategic and collaborative opportunities
Crisis planning and management
Writing a business, marketing or communications strategy
Developing your tourism brand
Taking a product or destination to market