We will use our skills and experience to solve your strategic problems…
We make the complex world of tourism easy to understand… strategy management consulting
2BA can help you think strategically, write a business, tourism, marketing or communication strategy, launch a new product on the market, manage your brand, deal with a crisis that could damage your reputation or connect with your stakeholders.
To move in a more successful direction, it is important to move away from the familiar. Our many years of experience in different sectors of tourism are local government, tourism industry, tourism associations and accommodation management, Our neutral position between local governments, tourism organizations, guests, hoteliers and the industry makes our perspective more focused on identifying the specific needs of each area, formulating the right questions and the most skillful solutions today. Where does the structure hide its true potential? Careful observation, comprehensive and in-depth analysis and external review allow us to highlight valuable assets that have gone unnoticed: brilliant organization of space, underappreciated talent and bold alternatives.
Our services
•Analysis and strategy •Uncovering the potential of the team/home/product/destination
•Consulting and development of profile and content •Purpose and USP
•Product development •Product presentation and corporate communication
•Overall concept, design, text and images •Logo, text and editorials
•Public relations •Marketing and cross-marketing
Strategies, seminars, consulting and coaching services have helped local governments, NGOs, companies achieve extraordinary levels of productivity, profitability and efficiency. Whether you want to attract more customers, increase the number of tourists, motivate employees or become a better leader, strategies can help.
PR and Press
We also work for PR agencies and publish our articles in the press (TTG Poland, Marketing w Praktyce, Brief, Nieruchomości, Wiadomości Turystyczne, Wspólnota, and others)
For tourism businesses, 2BA team can also assist with projects such as developing a new visitor experience, communicating your visitor offering, marketing your destination, developing product for the foreign travel markets, or improving the quality of your tourism experience.
Scientist work
Agnieszka Nowak (with cooperation team of scientists) is an experienced leader, an insightful strategist and marketer, a lateral thinker and problem solver, a strategic influencer and communicator, and an effective board directors.
Consulting
We have advised tourism businesses how to develop and take products to market, how to develop and manage their brands, and how to collaboratively market and sell their products. This often involves writing business, marketing or communications plans and providing expertise about destination marketing. Our clients have included government agencies, councils and private businesses.
We are members:
• Association of Tourists Experts
• Polish Media Associations
• Opole Regional Tourist Organisation
Our experiences…
SERVICES
Consulting
Strategic thinking and political consulting
Marketing and communication
Problem solving
Crisis planning and management
Destinations
Conducting destination audits
Writing destination marketing strategies
Developing destination management plans
Strategic advice
Writing a tourism strategy or business plan
Advising on how to establish cooperation with tourism entities
Identifying strategic and cooperation opportunities
Crisis planning and management
Stakeholder management
Tourism marketing
Creating a business, marketing or communication strategy
Developing a tourism brand
Dealing with a product or destination
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We cooperate with…
Our skills
We still learn something new… our work is related to our interests and it is our passion!
„Our successful tasks” „Analysis” „Marketing” „Presentations and training” „Graphics studies” „Strategies & programs” „Desk research” „Places branding””Research and interviews”
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